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  • Telling your data Story with Scott Taylor

Telling your data Story with Scott Taylor

  • 2021-07-15
  • 11:45 AM - 1:15 PM
  • Online via MS Teams

Registration is closed

DAMA Calgary July Talk:

"Telling your data story" with Scott Taylor

Speaker:  Scott Taylor (“The Data Whisperer”), Principal Consultant for MetaMeta Consulting

Title:  Telling Your Data Story With the 3Vs: Vocabulary, Voice and Vision


Data Leaders must create a compelling narrative to evangelize their Data Management programs and secure long-term support from enterprise stakeholders and business leadership. In this session, we will cover:

  • Why you need a Data Management narrative vs other Data Storytelling and Data Literacy Efforts
  • Why Data Management is Macro-Trend agnostic
  • Leveraging the 3Vs : Vocabulary, Voice and Vision

Data Storytelling is probably the hottest non-technical trend in the technology-related space. But it does not directly support data management because it is focused on analytics or telling stories with data. So, it is time to expand the realm of Data Storytelling to recognize the role of data management by telling stories about data.


Scott Taylor, The Data Whisperer, has helped countless companies by enlightening business executives to the strategic value of proper data management. He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” As Principal Consultant for MetaMeta Consulting he helps Enterprises and Tech Brands tell their data story.

An avid business evangelist and original thinker, he continually shares his passion for the strategic value of master data through industry events, public speaking opportunities, blogs, videos, whitepapers, podcasts, cartoons, puppets shows and all forms of thought leadership. His new book – TELLING YOUR DATA STORY: Data Storytelling for Data Management is available now.

He lives in Bridgeport, CT where he often kayaks in Black Rock harbor. He can also juggle pins and blow a square bubble.

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