Please join us on Tuesday June 3rd for a full day workshop on Data Strategy for Data Governance led by Marilu Lopez.
Just like her Workshop at the DGIQ + EDW Conference in California. 

Agenda: 

• 08:30 - 09:00 Networking, coffee, and muffins

• 09:00 - 12:00 Workshop Part 1

• 12:00 - 13:00 Lunch (provided) 

• 13:00 - 16:30 Workshop Part 2

The workshop is based on Marilu's book "Data Strategies for Data Governance: Creating a Pragmatic, Agile and Communicable Foundation for your Data Management Practice"

Synopsis

Many organizations struggle with the absence of a clear and effective Data Strategy. While the need for one is widely acknowledged, it's often viewed as a time-consuming effort—especially when urgent data challenges demand immediate action. This tutorial will show you how to develop a robust Data Strategy in just 9 weeks, using a practical and proven method.

In today’s data-driven landscape, organizations aspire to be more than just data-informed—they aim to be data-centric and leverage AI to enhance customer experiences and gain predictive insights. Yet, when asked about their Data Strategy, many point to technology-centric documents that focus solely on platform migrations or infrastructure upgrades. This falls far short of what’s truly needed.

To succeed with data initiatives, organizations need a holistic, integrated, and accessible Data Strategy—one that guides decisions and aligns stakeholders. While CxOs and data leaders recognize the importance of such a strategy, they’re often caught in a cycle of quick fixes, investing in tools without a clear plan. The result? Misaligned efforts and missed opportunities.

This tutorial introduces the PAC Method—Pragmatic, Agile, and Communicable—as featured in the book Data Strategies for Data Governance. Through a real-world case study, you'll explore a ten-step approach that helps you craft a strategy that is not only effective but also easy to communicate and implement.

Key Takeaways:

• A clear understanding of why a strong Data Strategy is essential to the success of data initiatives.

• A step-by-step guide to creating a Pragmatic, Agile, and Communicable Data Strategy in just 9 weeks.

• Real examples of Data Strategy Canvases you can adapt to your organization.

Marilu's Biography

Marilu is the owner of SEGDA, a firm focused on data management education and assisting organizations in defining their data strategies and implementing their data management operating models. Her recent book, "Data Strategies for Data Governance," outlines a comprehensive and pragmatic approach that involves people from all levels of the organization. She is a founder and former president of the DAMA (Data Management Association) Mexico Chapter, a former DAMA Regional Coordinator for Latin America, and the former chairperson of the DAMA International Presidents' Council. Currently, she serves as the DAMA International VP of Chapter Services. With over 30 years of experience in the financial sector working for one of Mexico's leading banks, she has dedicated more than 15 years to data management practices. Marilu holds a CDMP (Certified Data Management Professional) Master from DAMA International and a CIMP (Certified Information Management Professional) in Data Governance, Data Quality, and Information Management from eLearning Curve. Additionally, she is a TOGAF-certified professional, certified by The Open Group.

Ticket Price 

250.00 For Members early bird rate before May 2nd

300.00 For Members regular price

350.00 For Non-Members early bird rate before May 2nd

400.00 For Non-Members regular price

Location

Improving office

2535 3 Ave SE Suite 102, Calgary, AB T2A 7W5