Abstract
The core challenge in modern security is no longer perimeter defense; it is data blindness.
This presentation addresses the critical convergence of unstructured data risk and the rapid adoption of Artificial Intelligence (AI). We assert that enterprise security is fundamentally compromised when organizations cannot accurately identify and classify all their sensitive data, leaving them exposed to regulatory non-compliance and catastrophic breaches.
We will demonstrate how data identification forms the necessary foundation for a Zero Trust strategy. Furthermore, we will explore the dual risk of AI—both as a sophisticated attack vector and as an internal compliance risk (e.g., exposing PII to LLMs like Copilot).
Finally, we will present an option for your own data assessment that will enable automated, accurate data classification and remediation to reduce the attack surface and build a truly AI-ready, compliance-focused enterprise.
Keywords: Data Classification, DSPM, AI Risk Management, Zero Trust, Unstructured Data, PII, Compliance.
Your Presenters
Martin Laanstra
Martin Laanstra is a global business and technology leader known for turning IT into a true driver of growth, resilience, and enterprise value. Throughout his career, he has led organizations through digital transformation, mergers and acquisitions, cost optimization, and major infrastructure initiatives — always aligning technology strategy with business outcomes.
He has scaled national businesses, built and operated hyperscale data centers, and driven enterprise transformations that strengthened performance, improved profitability, and reduced operational risk. His work spans cloud modernization, cybersecurity, ERP and CRM implementations, and business continuity — helping companies operate with greater agility and confidence.
At the intersection of business leadership and technology innovation, Martin focuses on shaping strategy, building high-performing teams, and ensuring that every technology investment delivers lasting impact. His leadership is grounded in transparency, accountability, and results, and he works closely with boards, executive teams, and regulators to align technology with long-term growth objectives.
Jaap Mantel
Jaap Mantel is a highly accomplished technology executive, international speaker, and thought leader specializing in data identification, compliance, and security architecture. With over 20 years of experience in the technology sector, particularly in Microsoft ecosystems, he has dedicated his career to helping organizations transform complex IT challenges into clear business value.
He has helped organizations by a driving principle "simplify complicated topics." He excels at defining true customer value, translating complex IT structures into tangible business outcomes that streamline operations and reduce costs.
As the North America General Manager for Data & More he spends a lot of his time discussing the data foundation for organizations.
